Browse Items (431 total)

This study examined the effectiveness of open days as student recruitment tools in higher
education, focusing on Midlands State University (MSU). Open days are widely regarded as a
crucial marketing strategy in higher education, offering…

This study explored the role of people analytics in enhancing strategy execution, focusing on
its impact on workforce alignment, decision-making, and organisational performance. Using a
Systematic Literature Review (SLR) approach grounded in the…

The transition from a traditional face-to-face learning mode to Open, Distance and Electronic
Learning (ODeL) has become increasingly relevant in the context of Zimbabwe’s educational
landscape, particularly for sectors requiring specialised…

The rapid proliferation of social media has transformed content marketing into a critical
strategy for firm survival in the digital age. This research paper synthesised the existing
literature to evaluate the impact of social media content…

This paper proposed a novel training framework for enhancing taxpayer education and
compliance in Zimbabwe, with a focus on bridging the gap for sustainable tax revenue. The
study addressed the pressing challenge of low tax compliance within the…

This study investigated the prospects and limitations of women's economic empowerment in
Harare, Zimbabwe, focusing on the experiences within the Harare Metropolitan Province.
Employing a case study design, this research utilised qualitative data…