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UNPACKING THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ECOSYSTEM:
INSIGHTS FROM SMES AND START-UPS IN BULAWAYO, ZIMBABWE

ZJBEM_Vol_4_Issue_2,_2_September_2025-93-106[1].pdf

This study evaluated the impact of social media (SM) technologies on the growth of business start-ups (BSs) and small to medium enterprises (SMEs) in Bulawayo, Zimbabwe. Specifically,it examined how the following social media platforms—X (formerly…

Tags: Bulawayo, Business Start-Ups (BSs), Small and Medium Enterprises (SMEs), Social media (SM), Zimbabwe

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Browse Items (1 total)

UNPACKING THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ECOSYSTEM: INSIGHTS FROM SMES AND START-UPS IN BULAWAYO, ZIMBABWE

UNPACKING THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ECOSYSTEM:
INSIGHTS FROM SMES AND START-UPS IN BULAWAYO, ZIMBABWE