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THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER BEHAVIOUR AND BRAND
ENGAGEMENT AMONG YOUTH IN MASVINGO, ZIMBABWE
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This study explored the role of social media in shaping consumer behaviour and brand
engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the
research combined quantitative data from 351 respondents and qualitative…
engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the
research combined quantitative data from 351 respondents and qualitative…
Position: 421 (12 views)
THE ROLE OF RATIONALITY IN SOCIAL SCIENCE IN
REFERENCE TO ACADEMIC DISSERTATION AND THESIS
PREPARATION AND WRITING
cholars of all academic disciplines and persuasions are systematic research studies on selected topics in their own an area
of specializations and study and to present their research works in a scientific manner. This means the research work should…
of specializations and study and to present their research works in a scientific manner. This means the research work should…
Position: 315 (123 views)
THE ROLE OF HOME BACKGROUND ON ACADEMIC ACHIEVEMENT AT GRADE SEVEN LEVEL
IN MOUNT DARWIN SCHOOLS IN MASHONALAND CENTRAL PROVINCE OF ZIMBABWE
The aim of this present study was to examine the relationship between home background and academic
achievement of Grade seven pupils in Mount Darwin District in northern Zimbabwe. The quantitative methodology was
used and a population of all the…
achievement of Grade seven pupils in Mount Darwin District in northern Zimbabwe. The quantitative methodology was
used and a population of all the…
Position: 344 (117 views)
THE RIGHT TO REASONS FOR ADMINISTRATIVE ACTION IN
ZIMBABWE
The so-called ‘third wave’ of democratisation in Africa has witnessed a
transition from a culture of impunity in the exercise of public power to more
emphasis on a culture based on legality and the protection of fundamental rights
of citizens.…
transition from a culture of impunity in the exercise of public power to more
emphasis on a culture based on legality and the protection of fundamental rights
of citizens.…
Position: 17 (234 views)
THE RELEVANCE OF COUNSELLING IN THE MANAGEMENT OF CLIENTS WHO
ARE PHYSICALLY DISABLED AT HOUSEHOLD LEVEL:
IMPLICATIONS TO PRACTICING COUNSELLORS
Society attaches a stigma to many forms of disability and this leads to prejudicial treatment. The birth of a child with a
disability or chronic illness, or the discovery that a child has a disability, has a profound effect on a family. People…
disability or chronic illness, or the discovery that a child has a disability, has a profound effect on a family. People…
Position: 65 (181 views)
THE RELEVANCE AND ORIENTATION OF TEACHER EDUCATION IN ZIMBABWE: ALIGNING WITH
EDUCATION 5.0
This paper seeks to understand and explain the relevance and orientation of teacher education (TE) in
Zimbabwe and is based on the multiple case study carried out by the author. Preliminary study
identified a gap in form of a misalignment of…
Zimbabwe and is based on the multiple case study carried out by the author. Preliminary study
identified a gap in form of a misalignment of…
Position: 378 (81 views)
THE RELATIONSHIP BETWEEN GROWTH, POVERTY AND INCOME
INEQUALITY:
AN ASSESSMENT OF THE PRO-POOR GROWTH OF SOFALA PROVINCE
DURING THE PERIOD OF 1996-97 AND 2002-2003
Mozambique like many other developing countries has faced lack of information and
sometimes there is no detailed information about the poverty and inequality at district levels.
This research investigates the quality of growth in Sofala province, a…
sometimes there is no detailed information about the poverty and inequality at district levels.
This research investigates the quality of growth in Sofala province, a…
Position: 68 (180 views)
THE PRINCIPLES OF NATURAL JUSTICE IN PUBLIC ADMINISTRATION AND
ADMINISTRATIVE LAW
According to S.B.M Marume (1988) and J.M Stevens (1982:279), it is maintained that in many
democratic societies both developed and developing ones where administrative adjudication affects the rights of
an individual, the common law principles of…
democratic societies both developed and developing ones where administrative adjudication affects the rights of
an individual, the common law principles of…
Position: 105 (167 views)
THE PRECURSORS OF POST -MERGERS AND ACQUISITIONS FAILURE IN ZIMBABWE’S PUBLIC LISTED COMPANIES
Position: 376 (82 views)
THE PERFORMANCE OF MARKETING AGENTS IN CHIBUKU INCLUSIVE VALUE CHAIN IN BEIRA, MOZAMBIQUE BY FERNANDO FERREIRA ALVES
The study was aimed at building and driving actual and potential Chibuku beer marketing agents
towards an inclusive value chain, for performance and income improvement and lifting them from
low livelihoods. The purpose was to include the marketing…
towards an inclusive value chain, for performance and income improvement and lifting them from
low livelihoods. The purpose was to include the marketing…
Position: 364 (97 views)
THE PERCEPTIONS OF EDUCATION STAKEHOLDERS TOWARDS EXTRA LESSONS IN SECONDARY SCHOOLS IN CHEGUTU HIGH DENSITY SUBURBS
This multi-case study was undertaken in three Chegutu urban secondary schools in Mashonaland
West Province. It investigated stakeholder perceptions towards extra lessons and provided
suggestions on how extra lessons could be implemented to the…
West Province. It investigated stakeholder perceptions towards extra lessons and provided
suggestions on how extra lessons could be implemented to the…
Position: 362 (105 views)
THE NECESSITY OF WORK, METHOD AND PROCEDURE IN PUBLIC
ADMINISTRATION
Public administration is a science and as such its activities have to be undertaken according to
reputable and reliable work studies, methods and procedures; hence the necessity to study in some details the
three concepts. These then constitute the…
reputable and reliable work studies, methods and procedures; hence the necessity to study in some details the
three concepts. These then constitute the…
Position: 225 (141 views)
THE NECESSITY OF RELATED LITERATURE SEARCH AND REVIEW EXERCISES IN
DISSERTATION AND THESIS PREPARATION AND WRITING
The systematic and scientific study of the related literature is the life cycle of every
dissertation/thesis research proposal and research writing process. It is a form of secondary data collection,
data analysis, and data presentation. The…
dissertation/thesis research proposal and research writing process. It is a form of secondary data collection,
data analysis, and data presentation. The…
Position: 187 (148 views)
THE NATURE OF ADMINISTRATIVE LEADERSHIP IN INSTITUTIONS
SAMSON BROWN MUCHINERIPI MARUME
ROY ROBSON JUBENKANDA
Many prominent scientists, scholars, practitioners and writers are agreed that the most polymorphic concept of leadership is
an indispensable and universal element for the useful and successful functioning of a group or institution and attainment…
an indispensable and universal element for the useful and successful functioning of a group or institution and attainment…
Position: 225 (141 views)
THE NATURE AND PREVALENCE OF BULLYING IN PRIMARY
SCHOOLS OF NKAYI SOUTH CIRCUIT IN ZIMBABWE
The aim of the present study was to investigate the nature and prevalence of bullying among
primary school pupils in Nkayi South Circuit in Matabeleland North Province in Western Zimbabwe.
The population comprised of all the 300 teachers in Nkayi…
primary school pupils in Nkayi South Circuit in Matabeleland North Province in Western Zimbabwe.
The population comprised of all the 300 teachers in Nkayi…
Position: 152 (156 views)
THE MORAL AUTHORITY AND PROPHETIC ZEAL OF THE CHRISTIAN CHURCH IN ZIMBABWE
This article aims to illuminate moral authority and prophetic zeal dynamics by analysing the
struggles encountered by congregations resisting state encroachments. Amidst Zimbabwe’s
political turbulence, the church operates at a critical juncture,…
struggles encountered by congregations resisting state encroachments. Amidst Zimbabwe’s
political turbulence, the church operates at a critical juncture,…
Position: 359 (107 views)
THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES
Due to the amount of uncertainty in public policy – making, the idea has taken shape that public policy should be studied to
better comprehend its various facets, that is, the input to and output of policy, and also the participants and factors…
better comprehend its various facets, that is, the input to and output of policy, and also the participants and factors…
Position: 358 (109 views)
THE INFLUENCES OF PHILOSOPHY ON OTHER FIELDS
Many thinkers have regarded it as the philosopher’s task to synthesize the results of all the sciences
into one uncontradictory homogenous, total picture of the world. The scientists, they argued, studied various
facets of the world such as the…
into one uncontradictory homogenous, total picture of the world. The scientists, they argued, studied various
facets of the world such as the…
Position: 315 (123 views)
THE IMPORTANCE OF INFORMATION AND COMMUNICATION
TECHNOLOGIES (ICTS) IN ZIMBABWE: A CASE STUDY OF SOCIAL MEDIA
IN THE TOURISM AND HOSPITALITY SECTOR.
The Postal and Telecommunications Authority of Zimbabwe (POTRAZ) statistics point to
the rise in the use of social media in Zimbabwe. The United Nations World Tourism
Organisation(UNWTO) also allude to the important role played by the tourism…
the rise in the use of social media in Zimbabwe. The United Nations World Tourism
Organisation(UNWTO) also allude to the important role played by the tourism…
Position: 25 (218 views)
THE IMPACT OF URBAN WETLAND FARMING ON FOOD SECURITY IN
ZIMBABWE’S URBAN AREAS
This study explores the urban wetlands contribution to household food security in Zimbabwe. This is
under the backdrop of hazy information which exists under the environmental importance of wetland
resource discourse. The study was an ethnographic…
under the backdrop of hazy information which exists under the environmental importance of wetland
resource discourse. The study was an ethnographic…
Position: 169 (151 views)
THE IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON COMPETITIVE
ADVANTAGE AND ORGANISATIONAL PERFORMANCE OF LIGHT MOTOR VEHICLE DEALERS IN ZIMBABWE
Position: 11 (243 views)
THE IMPACT OF ICTs ON MDGs: CONTEXT FOR DIFFUSION AND ADOPTION OF ICT INNOVATIONS IN EAST AND SOUTHERN AFRICA
he major problem of underdevelopment in Africa characterized by the huge challenge
to achieve the millennium development goals (MDGs) is on knowledge empowerment
supported by information and communication technologies (ICTs). Information…
to achieve the millennium development goals (MDGs) is on knowledge empowerment
supported by information and communication technologies (ICTs). Information…
Position: 88 (172 views)
THE FUNCTIONS OF LEADERSHIP IN ADMINISTRATIVE INSTITUTIONS
The basic concept and principle of the hierarchy, that is, scalar factor, binds together the
different units and levels of the organisation with a continuous chain of authority; and the essence of this
principle is the delegation of authority
different units and levels of the organisation with a continuous chain of authority; and the essence of this
principle is the delegation of authority
Position: 213 (143 views)
THE ESSENCE OF THE PRINCIPLE OF DELEGATION OF AUTHORITY
The basic concept and principle of the hierarchy, that is, scalar factor, binds together the
different units and levels of the organisation with a continuous chain of authority; and the essence of this
principle is the delegation of authority
different units and levels of the organisation with a continuous chain of authority; and the essence of this
principle is the delegation of authority
Position: 301 (126 views)
THE EMPIRICAL EVALUATION OF THE ASSOCIATION BETWEEN DERIVATIVESMARKETS AND MARKET FACTORS IN ZIMBABWE AND BOTSWANA
The study evaluated the association between financial markets and financial stability (as measured by bank
credits to deposits), financial efficiency (as measured by bank costs to income ratio), financial access (as
measured by bank accounts per…
credits to deposits), financial efficiency (as measured by bank costs to income ratio), financial access (as
measured by bank accounts per…
Position: 37 (209 views)