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THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER BEHAVIOUR AND BRAND
ENGAGEMENT AMONG YOUTH IN MASVINGO, ZIMBABWE
![ZJBEM_Vol_4_Issue_1_(1)-3-72-80[1].pdf](/application/views/scripts/images/fallback-file.png "ZJBEM_Vol_4_Issue_1_(1)-3-72-80[1].pdf")
This study explored the role of social media in shaping consumer behaviour and brand
engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the
research combined quantitative data from 351 respondents and qualitative…
engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the
research combined quantitative data from 351 respondents and qualitative…
Position: 421 (12 views)
THE IMPORTANCE OF INFORMATION AND COMMUNICATION
TECHNOLOGIES (ICTS) IN ZIMBABWE: A CASE STUDY OF SOCIAL MEDIA
IN THE TOURISM AND HOSPITALITY SECTOR.
The Postal and Telecommunications Authority of Zimbabwe (POTRAZ) statistics point to
the rise in the use of social media in Zimbabwe. The United Nations World Tourism
Organisation(UNWTO) also allude to the important role played by the tourism…
the rise in the use of social media in Zimbabwe. The United Nations World Tourism
Organisation(UNWTO) also allude to the important role played by the tourism…
Position: 25 (216 views)