Browse Items (6 total)

  • Collection: Staff Publications

ZJBEM_Vol_5_Issue_1_May_2026-212-221[1].pdf
This paper investigates the governance dynamics of public sector infrastructure delivery in Zimbabwe by examining the Trabablas Interchange project in Harare. Its primary aim is to extract lessons learned that can inform future policy and…

Position: 498 (46 views)

ZJBEM_Vol_5_Issue_1_May_2026-198-211[1].pdf
The increasing frequency and intensity of climate-induced disasters have exposed significant weaknesses in disaster management systems globally, particularly in developing countries. This paper critically examined the gaps in Zimbabwe’s disaster…

Position: 496 (47 views)

ZJBEM_Vol_4_Issue_1_(1)-3-166-172[1].pdf
The rapid proliferation of social media has transformed content marketing into a critical
strategy for firm survival in the digital age. This research paper synthesised the existing
literature to evaluate the impact of social media content…

Position: 396 (325 views)

ZJBEM_Vol_4_Issue_1_(1)-3-72-80[1].pdf
This study explored the role of social media in shaping consumer behaviour and brand
engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the
research combined quantitative data from 351 respondents and qualitative…

Position: 63 (580 views)

Final Edited Thesis Report Alves Fernando 06.09.24.pdf
The study was aimed at building and driving actual and potential Chibuku beer marketing agents
towards an inclusive value chain, for performance and income improvement and lifting them from
low livelihoods. The purpose was to include the marketing…

Position: 53 (622 views)

ZJBEM 4.pdf
Open and Distance electronic Learning (ODeL) has transformed itself to become virtual with
minimal or even no physical tutor-student contact as academics create learning platforms, mark
assignments and even supervise dissertations and theses…

Position: 186 (428 views)

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