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SOCIAL MARKETING IN PROMOTING PRO-ENVIRONMENTAL BEHAVIOUR IN NOT-FOR-
PROFIT ORGANISATIONS: A CASE STUDY OF CONVENTIONAL CHURCHES IN ZIMBABWE

Environmental awareness has become an interesting area of study for organisations since they
all strive to contribute to the attainment of sustainable development goals. Social marketing is
one of the key strategies that is being harnessed by…

Tags: Eco-friendly, Environmental Awareness, Pro-environmental Behaviour, Sustainability, Sustainable Marketing

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Browse Items (1 total)

SOCIAL MARKETING IN PROMOTING PRO-ENVIRONMENTAL BEHAVIOUR IN NOT-FOR- PROFIT ORGANISATIONS: A CASE STUDY OF CONVENTIONAL CHURCHES IN ZIMBABWE

SOCIAL MARKETING IN PROMOTING PRO-ENVIRONMENTAL BEHAVIOUR IN NOT-FOR-
PROFIT ORGANISATIONS: A CASE STUDY OF CONVENTIONAL CHURCHES IN ZIMBABWE