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CONSUMER WILLINGNESS TO PAY (WTP) FOR ORGANIC CABBAGE IN CHEGUTU, ZIMBABWE
An assessment of consumer willingness to pay for ‘novel’ products is critical because it
determines the market entry point for a business venture. A research study was conducted
between July and September 2023 in Chegutu to analyse consumers’…
determines the market entry point for a business venture. A research study was conducted
between July and September 2023 in Chegutu to analyse consumers’…
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