EXAMINING THE CONFLUENCE OF ARTIFICIAL INTELLIGENCE, LEGAL FRAMEWORKS AND
BUSINESS ETHICS: CONTEMPORARY ISSUES AND DEBATES

EXAMINING THE CONFLUENCE OF ARTIFICIAL INTELLIGENCE, LEGAL FRAMEWORKS AND
BUSINESS ETHICS: CONTEMPORARY ISSUES AND DEBATES

LLOYD CHINGWARO

CATHRINE PAADA KWINJE

TAFADZWA MOYO

Artificial intelligence is influencing how businesses operate and how people live and work in
the 21st century. To remain competitive, businesses are forced to integrate AI in their
operations or else face relegation. Since many businesses have survival as a common business
objective, they are highly likely to adopt AI so that they stay afloat and remain competitive.
The advent of emerging technologies on its own presents a new and dynamic business
landscape which is complex; there is a need to realign the traditional ethical frameworks and
ensure they are in sync with current technological trends. This study lays bare major ethical
dilemmas such as algorithmic bias, data privacy, transparency and potential job loss which
have sparked debate on the topic of emerging technology adoption, particularly AI and ethics.
A systematic literature review is employed in reviewing literature related to AI, legal
frameworks and business ethics. Recent incidences documented in literature are examined to
illustrate how businesses are navigating consequences of AI adoption. The role of regulators
and their influence in shaping legal frameworks is also examined. Results of this study showed
that there was a significant need of dynamic ethical guidelines that were readily responsive to
the unprecedented pace of technological changes and innovation. Management and those
charged with governance need to take a proactive role in designing and implementing dynamic
ethical frameworks. For instance, they could adopt strategies such as ethics auditing and the
use of an inclusive design process when crafting/ changing ethical frameworks.

ZIBEM

2024