https://ir.zou.ac.zw/files/original/32edffde3cc7594608f347c6881888b9.pdf 2dfd61265a9cc23f1410d7e0156fb4ea Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource GREEN MARKETING AND LIBRARY USER SATISFACTION IN ZIMBABWEAN STATE UNIVERSITIES KANDIRA NOBBIE MADZIWO EDWIN Description An account of the resource Focused on Zimbabwe's academic libraries, this study examined how green marketing affects user satisfaction. The research was motivated by the fact that paper and paperboard, which are central to library functions, account for 65% of recyclable university waste and thus significantly influence global warming. This implies that new strategies are needed if the library is to maintain its competitiveness and achieve corporate sustainability. The study aimed to determine the benefits of green practices on library user satisfaction. The study was quantitative, with a multi-case research design. An online questionnaire was utilised to collect data from 315 academic librarians at their workstations, drawn from a total population of 598. Data was analysed with SPSS. The study found that there is a direct link between library user satisfaction and the green marketing. The study concluded that to achieve user satisfaction, the library's greening should be prioritised. Publisher An entity responsible for making the resource available The Zimbabwe Open University Journal of Applied Social Sciences Date A point or period of time associated with an event in the lifecycle of the resource 2026 Green Library Green marketing Library user satisfaction Sustainability