https://ir.zou.ac.zw/files/original/8a4a98d5f9949fe1a4599e766eaa23ee.pdf 655fb59711c4693cb7a5cef235085d9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource UNPACKING THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ECOSYSTEM: INSIGHTS FROM SMES AND START-UPS IN BULAWAYO, ZIMBABWE Creator An entity primarily responsible for making the resource SYLVESTER MARUMAHOKO KEITH TICHAONA TASHU TAFADZWA MOYO OBEY NGORIMA Description An account of the resource This study evaluated the impact of social media (SM) technologies on the growth of business start-ups (BSs) and small to medium enterprises (SMEs) in Bulawayo, Zimbabwe. Specifically,it examined how the following social media platforms—X (formerly Twitter), YouTube, WhatsApp, Facebook, Instagram and TikTok—affect key business outcomes: (i) sales growth, (ii) expansion of customer base, (iii) profit maximisation, (iv) enhancement of brand image and (v) increased product and sales visibility. Through the application of various quantitative analysis methods, the study findings were that Facebook, Instagram and WhatsApp are the most widely adopted platforms for promoting BSs and SMEs, while YouTube and X (Twitter) are the least utilised. The results revealed a significant correlation between the use of social media technologies and improvements in sales, customer acquisition, profitability, business image and brand awareness among SMEs and BSs in Bulawayo. Publisher An entity responsible for making the resource available ZIMBABWE JOURNAL OF BUSINESS, ECONOMICS AND MANAGEMENT Date A point or period of time associated with an event in the lifecycle of the resource 2025 Bulawayo Business Start-Ups (BSs) Small and Medium Enterprises (SMEs) Social media (SM) Zimbabwe