https://ir.zou.ac.zw/files/original/101c6bb355fd2a3a152c709dde8540cf.pdf d2bc8779f1a9af1992139a03283c6ea3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE EFFECTIVENESS OF OPEN DAYS AS A STUDENT RECRUITMENT TOOL. A CASE OF MIDLANDS STATE UNIVERSITY Contributor An entity responsible for making contributions to the resource YVONNE MADONGONDA MERCY DUBE Description An account of the resource This study examined the effectiveness of open days as student recruitment tools in higher education, focusing on Midlands State University (MSU). Open days are widely regarded as a crucial marketing strategy in higher education, offering prospective students an immersive experience of campus life, academic offerings, and institutional culture. In Zimbabwe where there are many institutions of education, state-owned as well as private-owned competition for students’ enrollment is intensifying hence state universities are now capitalising on inviting prospective students to their institutions. The study was informed by the following objectives: to explore how open days’ influence prospective students' perceptions of Midlands State University (MSU), to establish the impact of open days on student enrolment rates at Midlands State University and to identify the key components of effective open days that enhance student recruitment at Midlands State University. The study was informed by phenomenological research philosophy and document analysis as a research design. Using a qualitative approach, the study explores the perspectives of prospective students, parents, and university staff. Data was collected through semi-structured interviews and focus group discussions. The findings reveal the strengths and limitations of open days in influencing students' decisions. Conclusions provide actionable recommendations for enhancing their impact. The study aims to bridge the gap in understanding the role of open days in student recruitment, offering insights that can inform university marketing strategies. After data analysis the study recommends that MSU should also invest in virtual open days to attract students. Publisher An entity responsible for making the resource available ZJBEM Date A point or period of time associated with an event in the lifecycle of the resource 2025 Institutions of higher education Open days Student enrollment student recruitment