https://ir.zou.ac.zw/files/original/951d23ea0ae81aaedc247152740505e7.pdf 7a0c7903624e8b8dbd4281741951ef9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SOCIAL MARKETING IN PROMOTING PRO-ENVIRONMENTAL BEHAVIOUR IN NOT-FOR- PROFIT ORGANISATIONS: A CASE STUDY OF CONVENTIONAL CHURCHES IN ZIMBABWE Creator An entity primarily responsible for making the resource MERCY DUBE RUKUDZO ALYSON MAWERE SINOTHANDO TSHUMA TENDAI TOWO DELIGHT RUFARO HUNGWE Description An account of the resource Environmental awareness has become an interesting area of study for organisations since they all strive to contribute to the attainment of sustainable development goals. Social marketing is one of the key strategies that is being harnessed by organisations to promote sustainable consumption and encourage environmental conscious behaviour. This study focused on how conventional churches in Zimbabwe leveraged on social marketing to enhance pro- environmental behaviour among their congregates. The study adopted a qualitative research approach and an exploratory research design in data collection through focus group discussions and interviews. As the world becomes more aware of consumerism on the environment, organisations were increasingly focusing on sustainability through promoting pro- environmental behaviours among consumers. The findings showed that not–for-profit organisations like churches were aware of environmental issues and the leaders were also promoting the adoption of environmentally friendly behaviour. It was also found that the leaders were using different communication channels to share information related to environmental issues. However, some study participants indicated that the church had nothing to do with the natural environment. It was recommended that the churches needed to partner with other organisations and stakeholders for effective use of social marketing to promote sustainable behaviour. Publisher An entity responsible for making the resource available ZIBEM Date A point or period of time associated with an event in the lifecycle of the resource 2024 Eco-friendly Environmental Awareness Pro-environmental Behaviour Sustainability Sustainable Marketing