https://ir.zou.ac.zw/files/original/51db372e6b6f4177ca748e46a5681512.pdf a79b453b412fa0991c2d87b9b3454733 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AN ASSESSMENT OF THE INNOVATIVE MEASURES EMPLOYED BY SMALL TO MEDIUM SIZE HOTELS IN HARARE, ZIMBABWE Creator An entity primarily responsible for making the resource NEHEMIYA NDHLOVU Description An account of the resource The study sought to explore innovative measures employed by small to medium size independent hotels. The study employed the interpretivist paradigm and used the qualitative approach with a multiple case-study design. The population of the study comprised all the managers and junior staff in five small to medium size independent hotels in Harare. The sample of the study comprised fourteen managers and thirty junior staff purposively selected from the hotels. Qualitative data were generated through focus group discussions and qualitative interviews and were analysed for content using thematic analysis. Issues of data trustworthiness were addressed. Credibility was achieved by adopting appropriate and well recognised research methods while transferability was achieved through the provision of background data to establish context of the study and to allow comparisons to be made. Dependability was achieved through the use of “overlapping methods” and confirmability was achieved through triangulation and provision of in-depth methodological description. The study found that small to medium size independent hotels in Harare did not effectively implement the innovative measures in the management of business. The study further revealed that there were quite a number of major challenges faced by small to medium size hotels in embracing innovation. The study recommends that SMEs must strategically plan for innovation and effectively implement innovative measures. The study also recommends that small to medium size independent hotels should address innovation in a more integrated and systematic way and should use strategic measures to improve their operations. Further studies need to be conducted across a number of industries and the results should be compared across different industries and in the same industry over time. Publisher An entity responsible for making the resource available ZIMBABWE OPEN UNIVERSITY innovation small to medium scale enterprises