https://ir.zou.ac.zw/files/original/e29e1ee43662b9f7836ada96bcb205d5.pdf 17cd94275b0b4d557fdf6a9a9b1985fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE IMPORTANCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) IN ZIMBABWE: A CASE STUDY OF SOCIAL MEDIA IN THE TOURISM AND HOSPITALITY SECTOR. Creator An entity primarily responsible for making the resource ANOS MACHINJIKE FARAI CHOGA Description An account of the resource The Postal and Telecommunications Authority of Zimbabwe (POTRAZ) statistics point to the rise in the use of social media in Zimbabwe. The United Nations World Tourism Organisation(UNWTO) also allude to the important role played by the tourism industry in the economic development and growth around the world. This study sought to find a nexus between the exponential rise in usage of social media and its impact on the tourism and hospitality in Zimbabwe which ultimately could contribute to the economic growth of the country. The research set out to focus on establishing from tourists, the influence of social media in the choice of tourist destinations as well as to determine the role of social media as a marketing tool from players in the tourism and hospitality sector. Other objectives were to identify popular social media platforms as well as the benefits and challenges arising out of the use of social media in the industry. The qualitative research methodology was used for the study where face to face and telephonic interviews as well as in-depth emailed questionnaires were used to as data collection instruments using a purposive sampling method. The findings of the study show that social media plays a significant role in influencing people’s decisions on choice of tourist destinations and is also an important, cost effective, efficient and convenient marketing tool. Popularity of social media is also driven by its affordability and interactive nature. Findings also point out some challenges arising out of use of social media. The study concluded that social media plays a significant role in the tourism and hospitality sector. The study therefore recommended the adoption of social media for the purposes of creating positive perceptions on destinations to improve the pull power of destinations. The study also recommended the need to uplift the profile of social media in organisations through employment of appropriate staff to advance digital marketing on social media platforms. Another recommendation was to call for the enactment of policies to penalise detractors and culprits who peddle falsehoods and fake news on social media for ulterior motives Publisher An entity responsible for making the resource available International Journal of Research in Management Date A point or period of time associated with an event in the lifecycle of the resource 2020 information and communication technologies (ICTs) social media tourism and hospitality sector