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            <name>Title</name>
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                <text>THE PERFORMANCE OF MARKETING AGENTS IN CHIBUKU INCLUSIVE VALUE CHAIN IN BEIRA, MOZAMBIQUE BY FERNANDO FERREIRA ALVES</text>
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                <text>FERNANDO FERREIRA ALVES</text>
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                <text>The study was aimed at building and driving actual and potential Chibuku beer marketing agents&#13;
towards an inclusive value chain, for performance and income improvement and lifting them from&#13;
low livelihoods. The purpose was to include the marketing agents in the market at more beneficial&#13;
terms, while supplying value for the lowest cost of the beverage. This was combined with an&#13;
improvement of business standards, conceived on the leadership of a formal brewer, for quality&#13;
and sustainability of production instead of the low value quality from small informal home opaque&#13;
beer producers. The objective was to link stakeholders to the agents and the collaboration and&#13;
linking them to the market. Besides discussing the challenges that the marketing agents faced in&#13;
the Chibuku value chain, the study also considered the importance of training for the performance&#13;
of the agents. The research design that guided the research problem comprised of transforming&#13;
qualitative arguments into variables to create quantitative data. The population for this research&#13;
was made up of Chibuku marketing agents, Cervejas de Moçambique (Mozambique Brewer)&#13;
management staff representatives and the Ministries of Trade, Labour and Finance officials. The&#13;
sampling technique was convenient for the agents, those that were available at the business centres&#13;
at the time of data collection were interviewed. The researcher used purposive sampling to access&#13;
participants with relevant knowledge and experience for the Cervejas de Moçambique (CDM) and&#13;
different Ministries. Findings from the study revealed that there was management support from&#13;
suppliers, Ministries of Labour, Finance and Trade to enhance the performance of marketing&#13;
agents’ in Chibuku inclusive value chain that was important for inclusion in the value chain, as&#13;
well as collaboration between marketing agents and supplier. This collaboration was significant as&#13;
it helped the agents to perform better and overcome challenges faced in the business. The&#13;
challenges were also minimized through management training. The study also found that&#13;
management training provided by the brewer to marketing agents helped them run the business&#13;
more efficiently and perform better in the Chibuku inclusive value chain. The major&#13;
recommendation was that management support should be delivered during training in the working&#13;
environment as an on-the-job training during the acquisition of abilities and knowledge needed to&#13;
work in the business setting</text>
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                <text>ZOU</text>
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                <text>2024</text>
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        <name>Chibuku Beer</name>
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        <name>Inclusive Value Chain</name>
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      <tag tagId="695">
        <name>Livelihood</name>
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      <tag tagId="1128">
        <name>Marketing Agents</name>
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      <tag tagId="1126">
        <name>Opaque Beer</name>
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        <name>value chain</name>
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                <text>SOYA BEAN &amp; MAIZE VALUE CHAIN ANALYSIS</text>
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                <text> GIDEON CHIUKIRA</text>
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                <text>SANDRA JURU</text>
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                <text>The purpose of the presentation is to highlight and recommend promising agricultural chains that&#13;
can be developed to give meaningful economic benefits to small holder farmers. This will be&#13;
anchored on sustainable partnership with the private sector. This paper will aim to analyze and&#13;
assess the leading agriculture value chains which can be done in partnership with NGOs.This&#13;
will act as guide to government in formulation of policies that would facilitate the springing up&#13;
of small holder based viable value chains, which can have potential to yield increased&#13;
production, incomes and employment through enhanced participation and involvement of small&#13;
holder farmers. The value chains study includes maize, dairy and soya beans. The data was&#13;
collected through desk review and interviews with the small holder farmers and stakeholders in&#13;
value chains additions. Value chains addition is the way to go if the Land Reform is to record&#13;
resounding successes for the small holder farmer.</text>
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                <text>Agriculture Value Chain Analysis </text>
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        <name>maize</name>
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        <name>soya beans</name>
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        <name>value chain</name>
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