1 25 3 https://ir.zou.ac.zw/files/original/32edffde3cc7594608f347c6881888b9.pdf 2dfd61265a9cc23f1410d7e0156fb4ea Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource GREEN MARKETING AND LIBRARY USER SATISFACTION IN ZIMBABWEAN STATE UNIVERSITIES KANDIRA NOBBIE MADZIWO EDWIN Description An account of the resource Focused on Zimbabwe's academic libraries, this study examined how green marketing affects user satisfaction. The research was motivated by the fact that paper and paperboard, which are central to library functions, account for 65% of recyclable university waste and thus significantly influence global warming. This implies that new strategies are needed if the library is to maintain its competitiveness and achieve corporate sustainability. The study aimed to determine the benefits of green practices on library user satisfaction. The study was quantitative, with a multi-case research design. An online questionnaire was utilised to collect data from 315 academic librarians at their workstations, drawn from a total population of 598. Data was analysed with SPSS. The study found that there is a direct link between library user satisfaction and the green marketing. The study concluded that to achieve user satisfaction, the library's greening should be prioritised. Publisher An entity responsible for making the resource available The Zimbabwe Open University Journal of Applied Social Sciences Date A point or period of time associated with an event in the lifecycle of the resource 2026 Green Library Green marketing Library user satisfaction Sustainability https://ir.zou.ac.zw/files/original/2d14b0a78784a32fe250423d57dabf55.pdf a140d007b2a33440a4eb79c9d60627ab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource UNLOCKING A SUSTAINABLE GREEN GROWTH FRONTIER OF MANUFACTURING SMALL TO MEDIUM ENTERPRISES IN THE FOURTH INDUSTRIAL REVOLUTION IN CHINHOYI URBAN, ZIMBABWE EN Creator An entity primarily responsible for making the resource COLLEN KAJONGWE OSCAR IRIMAI TSVUURA AIDHA KAMUPINI ALL MUTUMWA Description An account of the resource Small to Medium Enterprises (SMEs) contribute significantly to economic growth and sustainable development globally. However, their contribution to sustainable green growth in the fourth industrial revolution has been largely not addressed by literature in Zimbabwe, which this qualitative study sought to unveil. The mantra of green growth strategies is ensuring a practical and flexible approach for achieving concrete, measurable progress across its economic and environmental pillars. Green growth strategies are not limited to the provision of critical support services, clean water, air and food production but to deliver full economic potential on a sustainable basis. This lacuna has not been addressed by literature on SMEs in Chinhoyi which this study sought to fill. The study purposively selected 15 registered manufacturing SMEs where an interview guide was used to solicit data from SMEs owners, which then was analysed and presented thematically. Study results showed that the availability of certain types of natural capital (sun, water, wind, among others) offer new opportunities for greening growth for SMEs in the manufacturing sector. The results confirm that technological change has been the main driver of green growth and efficiency for manufacturing SMEs. The results also pointed out that vital parts of the SMEs’ green growth journey is developing business plans for new, sustainable products and services, implementing greener production or operational processes, or integrating selected standards that can enable some companies to get access to new markets. Based on the results, SMEs require capital to realise their green growth business plans. SMEs are encouraged to redefine their mission, vision and values and incorporate green concepts to enhance sustainability. A longitudinal study needs to be done on all types of SMEs going green in their business strategic orientation in Zimbabwe. Publisher An entity responsible for making the resource available ZJBEM Date A point or period of time associated with an event in the lifecycle of the resource 2025 4th Industrial Revolution Green Growth Small to Medium Enterprises Sustainability Zimbabwe https://ir.zou.ac.zw/files/original/951d23ea0ae81aaedc247152740505e7.pdf 7a0c7903624e8b8dbd4281741951ef9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SOCIAL MARKETING IN PROMOTING PRO-ENVIRONMENTAL BEHAVIOUR IN NOT-FOR- PROFIT ORGANISATIONS: A CASE STUDY OF CONVENTIONAL CHURCHES IN ZIMBABWE Creator An entity primarily responsible for making the resource MERCY DUBE RUKUDZO ALYSON MAWERE SINOTHANDO TSHUMA TENDAI TOWO DELIGHT RUFARO HUNGWE Description An account of the resource Environmental awareness has become an interesting area of study for organisations since they all strive to contribute to the attainment of sustainable development goals. Social marketing is one of the key strategies that is being harnessed by organisations to promote sustainable consumption and encourage environmental conscious behaviour. This study focused on how conventional churches in Zimbabwe leveraged on social marketing to enhance pro- environmental behaviour among their congregates. The study adopted a qualitative research approach and an exploratory research design in data collection through focus group discussions and interviews. As the world becomes more aware of consumerism on the environment, organisations were increasingly focusing on sustainability through promoting pro- environmental behaviours among consumers. The findings showed that not–for-profit organisations like churches were aware of environmental issues and the leaders were also promoting the adoption of environmentally friendly behaviour. It was also found that the leaders were using different communication channels to share information related to environmental issues. However, some study participants indicated that the church had nothing to do with the natural environment. It was recommended that the churches needed to partner with other organisations and stakeholders for effective use of social marketing to promote sustainable behaviour. Publisher An entity responsible for making the resource available ZIBEM Date A point or period of time associated with an event in the lifecycle of the resource 2024 Eco-friendly Environmental Awareness Pro-environmental Behaviour Sustainability Sustainable Marketing