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                <text>THE EFFECTIVENESS OF OPEN DAYS AS A STUDENT RECRUITMENT TOOL. A CASE OF&#13;
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                <text>This study examined the effectiveness of open days as student recruitment tools in higher&#13;
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experience of campus life, academic offerings, and institutional culture. In Zimbabwe where&#13;
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recruitment at Midlands State University. The study was informed by phenomenological&#13;
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was collected through semi-structured interviews and focus group discussions. The findings&#13;
reveal the strengths and limitations of open days in influencing students' decisions. Conclusions&#13;
provide actionable recommendations for enhancing their impact. The study aims to bridge the&#13;
gap in understanding the role of open days in student recruitment, offering insights that can&#13;
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&#13;
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                <text>This study explored the role of people analytics in enhancing strategy execution, focusing on&#13;
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Systematic Literature Review (SLR) approach grounded in the PRISMA framework, 30 high-&#13;
quality peer-reviewed studies were analysed to synthesise recent advancements in the field.&#13;
The findings demonstrated that people analytics enabled organisations to align workforce&#13;
capabilities with strategic objectives by leveraging data-driven insights into employee&#13;
performance, engagement, and predictive modelling. Organisations adopting people analytics&#13;
report significant improvements in workforce efficiency, retention, and adaptability,&#13;
contributing to better execution of strategic goals. However, challenges such as ethical&#13;
concerns, technical complexity, and resistance to adoption remain prevalent, highlighting the&#13;
need for robust governance frameworks and investment in training. This review provides&#13;
valuable insights into the transformative potential of people analytics as a strategic enabler,&#13;
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                <text>EFFECTIVENESS OF OPEN, DISTANCE AND ELECTRONIC LEARNING ON ENTREPRENEURIAL LEADERSHIP SHORT COURSES AT THE ZIMBABWE PRISONS AND CORRECTIONAL SERVICES (ZPCS)&#13;
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                <text>The transition from a traditional face-to-face learning mode to Open, Distance and Electronic&#13;
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landscape, particularly for sectors requiring specialised training such as the Zimbabwe Prisons&#13;
and Correctional Services (ZPCS). The study focused on the effectiveness of the transition&#13;
from blended learning to full adoption of ODeL in delivering short courses in entrepreneurial&#13;
leadership to the top officials of the ZPCS. The study employed a qualitative paradigm using&#13;
interviews to generate data by assessing participants’ experiences, learning outcomes, and&#13;
overall satisfaction with the transition phase from face-to-face delivery, then blended learning&#13;
to full ODeL. Major findings were the flexibility of ODeL, the need for technological support,&#13;
low effect on learning experience and low engagement levels. While ODeL increased&#13;
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challenges that impede optimal learning outcomes such as inadequate infrastructure,&#13;
inconsistent internet access as well as varying levels of digital literacy among participants,&#13;
which collectively hinder their ability to fully engage with the course learning material.&#13;
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                <text>RAMIFICATIONS OF SOCIAL MEDIA CONTENT MARKETING ON FIRM SURVIVAL: META- ANALYSIS&#13;
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                <text>The rapid proliferation of social media has transformed content marketing into a critical&#13;
strategy for firm survival in the digital age. This research paper synthesised the existing&#13;
literature to evaluate the impact of social media content marketing on organisational resilience&#13;
and longevity. By conducting a meta-analysis of 50 peer-reviewed studies published between&#13;
2010 and 2023, the paper identified key trends, outcomes, and challenges associated with social&#13;
media content marketing. Findings revealled that effective content marketing strategies, such&#13;
as storytelling, user-generated content, and influencer collaborations, significantly enhanced&#13;
brand visibility, customer engagement, and loyalty, which were critical for firm survival in&#13;
competitive markets. However, the study also highlighted potential risks, including&#13;
reputational damage from poorly managed campaigns and the high costs of maintaining&#13;
consistent, high-quality content. The paper further explored the role of platform algorithms,&#13;
audience targeting, and data analytics in optimising content marketing efforts. It emphasises&#13;
the importance of adaptability and innovation in responding to evolving consumer preferences&#13;
and technological advancements. The meta-analysis concluded that while social media content&#13;
marketing offerred substantial opportunities for firm survival, its success depended on strategic&#13;
planning, ethical practices, and continuous performance evaluation. This research contributed&#13;
to the broader discourse on digital marketing by providing evidence-based insights for&#13;
practitioners and scholars, ultimately guiding firms in leveraging social media to ensure long-&#13;
term sustainability.</text>
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                <text>A TRAINING FRAMEWORK FOR ENHANCING TAXPAYER EDUCATION AND&#13;
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                <text>This paper proposed a novel training framework for enhancing taxpayer education and&#13;
compliance in Zimbabwe, with a focus on bridging the gap for sustainable tax revenue. The&#13;
study addressed the pressing challenge of low tax compliance within the informal economic&#13;
sector, identifying the absence of an effective taxpayer education system as a critical catalyst&#13;
for this research. The purpose of the study was to devise an innovative training framework&#13;
tailored to improve tax compliance and revenue collection efficiency. Employing a mixed-&#13;
method approach deemed effective for a complex subject, data were gathered through&#13;
structured questionnaires and in-depth interviews. The findings of this study revealled that the&#13;
existing presumptive tax system was ineffective, and compliance remained low due to&#13;
inadequate taxpayer education. Based on the results, the study developed a comprehensive&#13;
contemporary training framework specifically designed to enhance taxpayer education and&#13;
compliance in Zimbabwe’s informal economic sector. The study, therefore, advocated for the&#13;
adoption of the proposed framework to improve tax literacy, streamline compliance processes,&#13;
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                <text>The study sought to find out the influence of employee engagement on organisational performance at the Zimbabwe Open University (ZOU), which is a state university. The study was informed by the persistent feature of ZOU in the media for wrong reasons, which suggestedthat it was very likely that some of its staff members were exposing the institution. The study used the interprevitism philosophy which resonated with the qualitative paradigm. A case study design was applied. Data were generated using face-to-face interviews. The population was eight hundred (800) staff members, and a convenience sampling method was used to identify&#13;
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                <text>The purpose of the study was to determine the effectiveness of appointment systems for public entity boards in Zimbabwe in enhancing meritocracy, given the contribution of the parastatals&#13;
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                <text>AN ASSESSMENT OF THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND PERFORMANCE OF HEALTH SECTOR EMPLOYEES IN ZVIMBA DISTRICT HOSPITAL ZIMBABWE&#13;
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                <text>Emotional intelligence is not a luxury, but a necessity in Zimbabwean public health institutions.The aim of the study was to determine the nexus between emotional intelligence and aperformance of health sector employees in Zvimba District Hospital. The focus was on key&#13;
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                <text>The adoption of electronic Human Resource (e-HR) records is transforming HR management globally, offering enhanced efficiency, accessibility, and decision-making. However, in Zimbabwe, organisations face significant challenges in data privacy, cybersecurity, and regulatory compliance, hindering the full realisation of e-HR benefits. This study examined the current state of e-HR adoption in Zimbabwe, comparing it to global best practices and identifying critical gaps in technological infrastructure, legal enforcement, and cybersecurity readiness. Using a Systematic Literature Review (SLR), the study applied the Technology- Organisation-Environment (TOE) framework, GDPR principles, and the CIA Triad model to analyse Zimbabwe’s HR digitalisation landscape. Findings revealled uneven adoption rates, with large organisations progressing faster than SMEs, weak regulatory enforcement, and high vulnerability to cyber threats due to limited security investments. The study proposed strategic&#13;
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                <text>Employee retention is a critical issue in Zimbabwe’s Higher Education (HE) sector, where economic instability, inadequate remuneration, and limited career development opportunities&#13;
contribute to high staff turnover. This study employed a systematic literature review (SLR) to&#13;
synthesise existing research on employee retention strategies and their impact on job satisfaction in Zimbabwean HE institutions. Using the PRISMA framework, the study identified key retention practices, including financial incentives, professional development&#13;
programmes, flexible work arrangements, and institutional support mechanisms. The findings revealled that while Zimbabwean HE institutions employed both monetary and non-monetary retention strategies, their effectiveness was often undermined by inconsistent implementation&#13;
and resource constraints. Comparative analysis with global best practices highlighted the disparity between Zimbabwean institutions and their counterparts in developed economies, where structured career pathways, tenure systems, and work-life balance policies contribute to higher job satisfaction. The study identified critical gaps in existing literature, including a lack of longitudinal research, insufficient empirical evidence on non-monetary incentives, and methodological inconsistencies. This review underscored the need for Zimbabwean policymakers and university administrators to adopt sustainable, evidence-based retention&#13;
strategies that address both extrinsic and intrinsic motivators. Future research should explore sector-wide policy interventions and international best practices to inform retention strategies that enhance workforce stability and institutional performance</text>
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                <text>CROSSBREEDING AND ITS IMPLICATION FOR SMALL-SCALE ANIMAL AGRICULTURE IN AFRICA: OUTCOMES, BOTH POSITIVE AND NEGATIVE, AND FUTURE PROSPECTS</text>
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                <text>NEVER ASSAN&#13;
&#13;
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                <text>TINASHE MUJATI</text>
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                <text>Advances in Modern Agriculture </text>
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                <text>SOUL WASHAYA&#13;
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                <text>CLARICE P. MUDZENGI</text>
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                <text>VIMBAI GOBVU&#13;
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                <text>TAKUDZWA MAFIGU </text>
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                <text>Cows should produce a calf every year, unfortunately, communal beef cows&#13;
face unique and numerous challenges, which often preclude achieving this goal. In this review, we describe the lack of ovarian activity in beef cows as influenced by endocrine, behavioral, psychological and environmental factors, in order to promote pragmatic interventions for cattle productivity under communal production systems. Following parturition, cows undergo a significant period of sexual quiescence that varies widely and, nutritional deficiencies, suckling, hormonal imbalances and stress have been implicated. The resumption of estrous cycles postcalving in these cows exceeds the 80-day mark. This delay is predicated on the lack of the positive feedback effects of estradiol on luteinizing hormone, circu- lating concentrations of metabolic hormones and growth factors. These delays decrease conception rates and increase calving to conception intervals, common in extensively managed beef cows. The production conditions inadvertently surmise&#13;
producers to become hesitant to use assisted reproductive technologies that are known to improve efficiencies. In addition, feed supplementation, which is nonex- istent in such production systems, is a strategy readily leveraged by beef and dairy producers in commercial systems. Options for treating cows with an extended PPI are germanely going forward.</text>
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                <text>THE IMMUNE RESPONSE OF BOSCHVELD CHICKENS TO A NEWCASTLE DISEASE VACCINATION PROGRAM DESIGNED FOR COMMERCIAL LAYERS&#13;
&#13;
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                <text>PRIDE HODZI</text>
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                <text>BLESSED MASUNDA</text>
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                <text>TONDERAI MUTIBVU</text>
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                <text>This study evaluated Boschveld chicken’s antibody response to a standard Newcastle Disease (ND) vaccination program&#13;
designed for the Hyline Brown chickens. Both breeds were challenged with the LaSota vaccine at days 1, 69, 111, and 195.&#13;
The blood samples were aseptically collected from 10 randomly selected birds per breed on each vaccination day (1, 69, 111,&#13;
and 195) and 10 days after each vaccination (10 dpi). The sera were tested for anti-ND virus (NDV) antibodies using the&#13;
Haemagglutination inhibition (HI) assay. The anti-NDV antibody titers were expressed in log 2 as geometric mean ± standard&#13;
deviation. Before any vaccination, 80% of Boschveld chicken sera tested negative for anti-ND virus antibodies, significantly&#13;
higher than that of Hyline Brown chickens (40%). Hyline Brown day-old chicks had a higher antibody titer (4.95 ± 0.21)&#13;
than Boschveld day-old chicks (3.21 ± 0.43) before vaccination. The Boschveld accumulated higher antibody titers (13.98)&#13;
than the Hyline Brown breed (13.85), despite the Boschveld having lower antibody titers at day 1. The antibody titers of the&#13;
Boschveld did not change significantly (p &gt; 0.05) after the 4th vaccination dose. For effective immune control of ND, the&#13;
vaccination program for commercial layer chickens can be optimized to suit the Boschveld chickens by reducing the frequency&#13;
of booster vaccinations. The 4th ND vaccination must be delayed until antibody titers approach the minimum protective&#13;
threshold. This intervention can also be adopted for Boschveld chicken’s close relatives, such as village (native) chickens.</text>
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                <text>Tropical Animal Health and Production </text>
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                <text>2025</text>
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                <text>THE EFFECT OF AGE ON PREDICTION OF BODY WEIGHT FROM BODY LINEAR MEASUREMENTS OF FEMALE INDIGENOUS MATEBELE GOAT IN ZIMBABWE&#13;
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                <text>NEVER ASSAN</text>
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                <text>MACHEL MUSASIRA&#13;
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                <text>NICHOLAS MWAREYA </text>
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                <text>KWENA MOKOENA</text>
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                <text> THOBELA LOUIS T YASI</text>
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                <text>ENOCK MUTEYO</text>
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                <text>The primary goal of the study was to establish models for predicting body weight (BW) using linear body measurements (LBMs) in indigenous Matebele does. BW data were correlated and regressed to body measurements (wither height = WTH, heart girth = HG, body length = BL, and rump height = RH) using linear and multiple linear regression of Statistical Package SS. A total of 127 does of different ages of 2yrs (N=26), 3yrs (N=34), 4yrs (N=32), and 5yrs (N=35) were used in the study. The strongest association (r = 0.89) was observed between HG and BW in&#13;
5-year-old females, and (r = 0.73) between WTH and BW. In 2-year-old females, BL was associated with RH (r = 0.89) and WTH (r = 0.88). In does aged 4 years, the coefficients of correlation between BW and all LBMs were high and positive. The best fits were found for all different age groups when all four LBMs were included in the model, with 2yr (R2 = 0.599), 3yr (R2 = 0.624), 4yr (R2 = 0.97), and 5yr (R2 = 0.845). With increasing dam age, predictive power strengthens. In the 4yr age group, linear body measures (R 2 = 0.638) and BL (R 2 = 0.501) provided satisfactory predictors of body weight as single factors. The findings indicate that the body weight of does in native Matebele goats of different ages could be calculated in the field using linear body measures obtained with a tape measure if there was no available weighing equipment</text>
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                <text>Journal of Animal Health and Production</text>
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        <name>Bivariate correlation</name>
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                <text>POSTPARTUM ANOESTRUS INEXTENSIVELY MANAGED BEEF COWS&#13;
&#13;
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                <text>SOUL WASHAYA</text>
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                <text> CLARICE P. MUDZENGI</text>
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                <text>VIMBAI GOBVU</text>
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                <text>TAKUDZWA MAFIGU </text>
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                <text>RATCHEL MUTORE</text>
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            <description>An account of the resource</description>
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                <text>Cows should produce a calf every year, unfortunately, communal beef cows face unique and numerous challenges, which often preclude achieving this goal. In this review, we describe the lack of ovarian activity in beef cows as influenced by endocrine, behavioral, psychological and environmental factors, in order to promote pragmatic interventions for cattle productivity under communal production systems. Following parturition, cows undergo a significant period of sexual quiescence that varies widely and, nutritional deficiencies, suckling, hormonal imbalances and stress have been implicated. The resumption of estrous cycles postcalving in these cows exceeds the 80-day mark. This delay is predicated on the lack of the positive feedback effects of estradiol on luteinizing hormone, circulating concentrations of metabolic hormones and growth factors. These delays decrease conception rates and increase calving to conception intervals, common in extensively managed beef cows. The production conditions inadvertently surmise producers to become hesitant to use assisted reproductive technologies that are known to improve efficiencies. In addition, feed supplementation, which is nonexistent in such production systems, is a strategy readily leveraged by beef and dairy producers in commercial systems. Options for treating cows with an extended PPI are germanely going forward.</text>
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                <text>Reproductive performance in sheep and goats is significantly influenced by the type of food and nutrition consumed. Dietary environment significantly impacts sheep and goat reproductive processes, ranging from minor adjustments in ovulation frequency on suboptimal diets to complete shutdown in adverse nutritional indicators due to adverse nutritional environment. The study explores the influence of different feed resources (traditional and non-traditional) on reproductive performance in goats and sheep, emphasizing the need to understand this to optimize productivity and prevent nutrient deficiencies that can negatively impact reproductive&#13;
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                <text>This study investigates the implementation of continuous assessment (CA) in higher education within the Southern African Development Community (SADC) region, addressing the challenges educators face and the potential benefits of this approach. Grounded in the&#13;
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                <text>Public entities in Zimbabwe have been experiencing frequent corporate failures that are&#13;
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                <text>THE EFFECT OF CORPORATE GOVERNANCE PRACTICES ON THE PERFORMANCE OF STATE-OWNED ENTERPRISES IN ZIMBABWE: CHALLENGES AND OPPORTUNITIES&#13;
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                <text>NERIA.ETA MARIMA &#13;
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                <text>State-Owned Enterprises (SOEs) represent a crucial component of the national economy in Zimbabwe, yet they are beset by systemic operational challenges that affect their performance and reputation. There have been concerns about the effectiveness of their corporate governance systems and how these impact the performance of the enterprise. While there is some scholarship on corporate governance in public sector entities, little has been done to interrogate the impact of corporate governance practices on the performance of SOEs in Zimbabwe. Therefore, this study, using qualitative content analysis, sought to assess the impact of corporate governance practices on the performance of state-owned enterprises in Zimbabwe. The X-inefficiency theory, Agency Theory and the Resource-Based View (RBV) constituted the theoretical framework of the study. Qualitative content analysis of several published empirical information on corporate governance in state-owned enterprises. Findings from study highlighted rampant corruption within state owned entities. Findings highlighted that there are poor corporate governance practices in these institutions fuelled by weak institutional frameworks, political patronage and the lack of effective oversight mechanisms among other                                                                                                                                     factors. The absence of strong corporate governance has resulted in poor performance of SOEs. As a result, service delivery has become very poor. Findings highlighted that there is need to evaluate potential barriers to the adoption of effective corporate governance practices such as&#13;
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                <text>THE ROLE OF ARTIFICIAL INTELLIGENCE IN REVENUE MANAGEMENT IN ZIMBABWE&#13;
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                <text>TAFADZWA MOYO </text>
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                <text>SYLVESTER MARUMAHOKO </text>
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                <text>The government of Zimbabwe has continued with the economic management of protectionism since independence in 1980, which was being used by the former colonial government. The new black government embarked on huge expenditure on capital (infrastructure) such as roads, schools and hospitals and this drove up government spending against government revenue. Despite efforts to optimise revenue, the nation’s socio-economic conditions have worsened and are marked by a high inflationary environment, low utilisation of industrial capacity and decreases in Gross Domestic Product (GDP). The financial flexibility is limited due to weak tax revenue performance amidst increasing current spending and a shrinking tax foundation. Poor revenue collections from the formal economy have compelled the government to resort to the taxation of the informal economy, but the big challenge is that the government seems reluctant to embrace technology for the taxation in this sector, yet technology has already advanced such that developing countries are already embracing emerging technology like Artificial Intelligence (AI) and Machine Learning (ML) in revenue management. The research aims to evaluate the revenue structure in Zimbabwe, challenges affecting revenue generation in Zimbabwe and the role of AI in revenue optimisation. The research made use of extant qualitative research methods. Research findings indicate that revenue generation in Zimbabwe is mostly affected by complex tax system, capacity constraints, smuggling, corruption, low tax morale, inadequate information and inadequate checks and balance. The role of AI in revenue optimisation includes revenue forecasting, assessing economic conditions, real time policy adjustments, detecting fraud and corruption, identifying tax inefficiencies and optimizing resource allocation. It can be concluded that, by employing AI-driven predictive models, the government can allocate tax revenue more precisely to fund infrastructure projects, such as healthcare facilities, schools and roads, ultimately improving living standards and economic outcomes in underdeveloped regions.</text>
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                <text>HARNESSING THE ROLE OF SUCCESSION PLANNING ON THE PERFORMANCE OF RETAIL&#13;
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                <text>Small to Medium Enterprises (SMEs), within the Zimbabwean retail sector, play a pivotal role in the nation's economic growth. This study investigated the antecedents for adopting succession planning by retail SMEs in Mashonaland West Province. The study was guided by Positivism Research Philosophy. The study was anchored on Systems Theory and a Raosoft sample size calculator with a 5% margin of error and 95% confidence level was used. The sample size reached was 148 owner-managers of the SMEs. Structured questionnaires were used to collect data. Quantitative data was uploaded on SPSS Version 21 and analysed using descriptive statistics and correlations. It was established from the main study findings that effective succession planning prepares the next generation of leaders, minimising disruptions when key personnel leave. This is vital in retail, where customer relationships and operational knowledge are critical. The study findings showed that investors and stakeholders are more&#13;
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                <text>Access to water and sanitation services is a global crisis, however, it is more prominent in poor and disadvantaged communities, especially in developing countries. This paper adopts a qualitative discourse analysis approach to examine collaborative water governance in African countries (Kenya, South Africa and Zimbabwe). A discourse analysis approach was adopted as it is useful in examining and analysing written content by considering the context of the study. Therefore, since the study is qualitative in nature, a series of journal articles, reports and newspapers were chosen as key data sources. The chapter examines the collaborative and participatory approaches in enhancing equality towards access to water and sanitation services in indigenous communities in selected African countries. It further discusses the role of water governance systems and their different dimensions in shaping different outcomes towards access to water. The study is explored under the theoretical constructs of the theory of social equity, organisational justice and targeted universalism. The study established that, water collaborative governance approaches did not consider the unique nature of indigenous communities (values, culture and knowledge) which bears greatly upon how they perceive water resources. Therefore, collaborative approaches did not enhance equity towards access, hence this study recommends governments to incorporate indigenous knowledge systems in water governance.</text>
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ZIMBABWE JOURNAL OF BUSINESS, ECONOMICS AND MANAGEMENT&#13;
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                <text>The study aimed to determine whether Performance Management Systems (PMS) are effective in improving employees' performance or not. The paper also addresses policies and procedures used when implementing PMS and whether recommendations should be made to improve what isn't working well and maintain what is in to provide the best system execution in Zimbabwe's Small to Medium Enterprise (SME) sector. The objectives of the study were to determine how well PMS works to enhance the performance of the employees and to determine the protocols and guidelines utilised in the implementation of PMS. Theoretical literature review looked at the Theory of Expectancy, the Goal setting theory, the Theories of staff productivity and performance management systems, the effect of performance reviews on workers' output and how employee productivity is affected by performance training and development. Reviews of the theoretical and empirical literature were conducted to answer research questions. The study employed systematic review of literature. It was discovered that the Small to Medium Enterprises sector is using PMS and that the yearly performance reports were being prepared on time. The themes that were found from the study were improved and increased teamwork and communication, increased fairness, transparency and better hiring decisions, provision of detailed, qualitative feedback and increased motivation and protection of employees from potential bias. It can be inferred that the SME sector should continue to employ the assessment system. The study recommended that additional research be conducted to empirically assess the effect of performance management system on employee performance in specific context.</text>
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ZIMBABWE JOURNAL OF BUSINESS, ECONOMICS AND MANAGEMENT&#13;
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                <text>UNPACKING THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ECOSYSTEM:&#13;
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                <text>This study evaluated the impact of social media (SM) technologies on the growth of business start-ups (BSs) and small to medium enterprises (SMEs) in Bulawayo, Zimbabwe. Specifically,it examined how the following social media platforms—X (formerly Twitter), YouTube, WhatsApp, Facebook, Instagram and TikTok—affect key business outcomes: (i) sales growth, (ii) expansion of customer base, (iii) profit maximisation, (iv) enhancement of brand image and&#13;
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