1 25 4 https://ir.zou.ac.zw/files/original/69d1c0bbae7f68fb66b8705c4b5da0f4.pdf d9ca0a371e851231cb838392994ee86a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource EFFECTS OF THE OPEN DISTANCE ELECTRONIC LEARNING (ODEL) SYSTEM ON STUDENT SERVICE DELIVERY AT THE ZIMBABWE OPEN UNIVERSITY Creator An entity primarily responsible for making the resource DOMINIC UZHENYU Description An account of the resource Open and Distance electronic Learning (ODeL) has transformed itself to become virtual with minimal or even no physical tutor-student contact as academics create learning platforms, mark assignments and even supervise dissertations and theses online. The Zimbabwe Open University (ZOU) has undergone a lot of transformation since becoming a fully pledged university in 1999. ZOU started with class contact (face-to-face with tutor) and use of modules but has made great strides towards full use of electronic learning (e-learning) in line with contemporary global practices in ODeL. The study used the explanatory research design. A questionnaire was used to collect quantitative data. The interview guide was used to collect qualitative data. The study established that the majority of academics’ workload had increased as the transition phase was taking longer than expected. A lot of administrative work, coupled with inadequate training to effectively use the ZOU MyVista software learning platform, pressure emanating from doctorate degree studies by most academics, the need to undertake research and publish research papers as well as implementing a demanding quality assurance system, all strained academics. On a positive note, the use of e-learning has expedited feedback and communication to students, and it is also very convenient to them as they no longer have to travel long distances or queue at regional campuses to see the regional programme coordinators. The study recommended that more training on e-learning and availability of more accessible infrastructure, namely computers and relevant software, would capacitate both academics and students. There is also an urgent need to bring Part Time tutors on board, who are the majority but currently left out of this e-learning drive, so that there is a strong learning culture at ZOU for improved service delivery Publisher An entity responsible for making the resource available ZIBEM Date A point or period of time associated with an event in the lifecycle of the resource 2024 Delivery mode Electronic learning Open and Distance Learning Quality learning Sustainable Development. Transformation https://ir.zou.ac.zw/files/original/7a399f761b691a2da849a71537f9a84b.pdf c5d2833fb922ca3a64f3b293f1f5a169 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE PERFORMANCE OF MARKETING AGENTS IN CHIBUKU INCLUSIVE VALUE CHAIN IN BEIRA, MOZAMBIQUE BY FERNANDO FERREIRA ALVES Creator An entity primarily responsible for making the resource FERNANDO FERREIRA ALVES Description An account of the resource The study was aimed at building and driving actual and potential Chibuku beer marketing agents towards an inclusive value chain, for performance and income improvement and lifting them from low livelihoods. The purpose was to include the marketing agents in the market at more beneficial terms, while supplying value for the lowest cost of the beverage. This was combined with an improvement of business standards, conceived on the leadership of a formal brewer, for quality and sustainability of production instead of the low value quality from small informal home opaque beer producers. The objective was to link stakeholders to the agents and the collaboration and linking them to the market. Besides discussing the challenges that the marketing agents faced in the Chibuku value chain, the study also considered the importance of training for the performance of the agents. The research design that guided the research problem comprised of transforming qualitative arguments into variables to create quantitative data. The population for this research was made up of Chibuku marketing agents, Cervejas de Moçambique (Mozambique Brewer) management staff representatives and the Ministries of Trade, Labour and Finance officials. The sampling technique was convenient for the agents, those that were available at the business centres at the time of data collection were interviewed. The researcher used purposive sampling to access participants with relevant knowledge and experience for the Cervejas de Moçambique (CDM) and different Ministries. Findings from the study revealed that there was management support from suppliers, Ministries of Labour, Finance and Trade to enhance the performance of marketing agents’ in Chibuku inclusive value chain that was important for inclusion in the value chain, as well as collaboration between marketing agents and supplier. This collaboration was significant as it helped the agents to perform better and overcome challenges faced in the business. The challenges were also minimized through management training. The study also found that management training provided by the brewer to marketing agents helped them run the business more efficiently and perform better in the Chibuku inclusive value chain. The major recommendation was that management support should be delivered during training in the working environment as an on-the-job training during the acquisition of abilities and knowledge needed to work in the business setting Publisher An entity responsible for making the resource available ZOU Date A point or period of time associated with an event in the lifecycle of the resource 2024 Chibuku Beer Inclusive Value Chain Livelihood Marketing Agents Opaque Beer value chain https://ir.zou.ac.zw/files/original/c141a67039bab908aec7c69980645605.pdf 58717654146620f44311c41f94dbb388 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER BEHAVIOUR AND BRAND ENGAGEMENT AMONG YOUTH IN MASVINGO, ZIMBABWE Creator An entity primarily responsible for making the resource KUMBIRAI MAKARUKE Description An account of the resource This study explored the role of social media in shaping consumer behaviour and brand engagement among the youth in Masvingo, Zimbabwe. Using a mixed-methods paradigm, the research combined quantitative data from 351 respondents and qualitative insights from 20 interviewees to examine how social media influences purchasing decisions, brand loyalty, and consumer attitudes. A stratified random sampling technique was used to ensure representation across key demographic variables such as age, gender, and education level. Findings revealed that social media platforms, particularly WhatsApp, Facebook, and Instagram, played a pivotal role in shaping consumer behaviour, with 68% of the respondents acknowledging the direct influence of social media ads and influencer recommendations. Thematic analysis highlighted the importance of trust, authenticity, peer influence, and emotional connections with brands. Additionally, the study identified platform-specific behaviours and contextual factors, such as economic constraints and hybrid shopping preferences that shape consumer behaviour in Masvingo. The results underscored the transformative role of social media in driving brand loyalty and purchase decisions, offering valuable insights for marketers and businesses targeting youth in emerging markets. Publisher An entity responsible for making the resource available ZJBEM Date A point or period of time associated with an event in the lifecycle of the resource 2025 Brand Engagement Consumer Behaviour Masvingo social media Youth https://ir.zou.ac.zw/files/original/71976d3a82df2921bb1e679525a63f63.pdf 32a5ccf9b4ee96963868be71ba0d5e50 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Staff Publications Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource RAMIFICATIONS OF SOCIAL MEDIA CONTENT MARKETING ON FIRM SURVIVAL: META- ANALYSIS Creator An entity primarily responsible for making the resource SINOTHANDO TSHUMA MERCY DUBE Description An account of the resource The rapid proliferation of social media has transformed content marketing into a critical strategy for firm survival in the digital age. This research paper synthesised the existing literature to evaluate the impact of social media content marketing on organisational resilience and longevity. By conducting a meta-analysis of 50 peer-reviewed studies published between 2010 and 2023, the paper identified key trends, outcomes, and challenges associated with social media content marketing. Findings revealled that effective content marketing strategies, such as storytelling, user-generated content, and influencer collaborations, significantly enhanced brand visibility, customer engagement, and loyalty, which were critical for firm survival in competitive markets. However, the study also highlighted potential risks, including reputational damage from poorly managed campaigns and the high costs of maintaining consistent, high-quality content. The paper further explored the role of platform algorithms, audience targeting, and data analytics in optimising content marketing efforts. It emphasises the importance of adaptability and innovation in responding to evolving consumer preferences and technological advancements. The meta-analysis concluded that while social media content marketing offerred substantial opportunities for firm survival, its success depended on strategic planning, ethical practices, and continuous performance evaluation. This research contributed to the broader discourse on digital marketing by providing evidence-based insights for practitioners and scholars, ultimately guiding firms in leveraging social media to ensure long- term sustainability. Publisher An entity responsible for making the resource available ZJBEM Date A point or period of time associated with an event in the lifecycle of the resource 2025 Content Marketing Digital Strategy Firm Survival Meta-Analysis Social Media Marketing